The first couple of sentences are crucial. It is also crucial to regularly update your content, as the search engines begin to ignore pages that are not updated regularly. Create a mental image of your target customer, then imagine you are talking directly to them.Writing SEO copy can feel like a minefield. Keep sentences and paragraphs short and to the point. They do this by looking at two things. For example, an airline should use 'cheap flights to Malta' rather than 'flights'. It is important to get the balance right and make sure that the keyword phrases are not getting in the way of the readability of the page. It also helps users to pick out the relevant points. However, sometimes Americanisms are the more popular spelling (eg. Start by writing a first draft of your page, focusing on what you want to say. The second is the content, which tells the search engines what you do and how relevant you are for each particular search. If for example, your airline is the only one offering flights to a particular city, include that in your keyword research. Make sure that each area has its own page. It is worth getting someone to sense check your copy. Web audiences need relevant information quickly. Make them really relevant, so that your reader knows what you have to say is what they want to read. Keep your content punchy and to the point. Carefully plan your site map to ensure that each product or benefit has its own page. Get the balance right. 9. Keyword Research It is crucial that you get your keywords right, so rather than guessing, use keyword research.

Get it wrong and new customers simply will not find your site. If you have too many, you will end up diluting them and they will be less effective. That way, you can optimise each page for a particular product, offering or benefit. Put keyword phrases in bold. 3. For example, if you mention that your airline offers a huge range of European flights, you could expand on that by saying that these include 'flights to Italy' and 'flights to France'. On the whole, best to avoid these in your copy. There is no point in attracting lots of people to your page, if what they find is nonsense. As far as the search engines are concerned, they want to find the most relevant content for each users search. Measuring keyword density is the only way to ensure your keyword phrases are appearing prominently to search engines. Keyword Saturation Each page needs to consist of well written copy, laced with your chosen keyword phrases. 8. They will soon be able to tell you where the keyword phrases are getting in the way of readability. Then look at how you can incorporate your keyword phrases without losing the essence of the content.

The Importance of Headings and Links Search engines view titles, headings and links as being particularly important, so try to include your L Shape Grab Bar Suppliers keyword phrases in them. 4. Remember your Meta Tags As well as building your keyword phrases into the copy, they need to be included in the page titles and meta tags. Do not let your keyword phrases get in the way of what you are trying to say. 7. The web is a competitive environment, so once you have got good rankings for your key phrases, you need to make sure you keep them. For example, if your website sells electrical products, divide the site into separate pages for broad areas such as kitchen appliances, then create individual pages within these categories for products such as washing machines and irons. Once launched, monitor and analyse your site, then make improvements where necessary. Approximately 5% of your content should be keywords. Building Keyword Phrases into your Copy Content is king. Assume that your audience has a limited amount of time to hear what you have to say. Use a keyword research tool to get your key phrases right. 10 Simple Steps to Writing Effective SEO Copy for the Web 1. Or you could change 'European flights' to 'cheap European flights' if that is one of your keyword phrases. Build your keyword phrases into headings, links and meta tags. Then, once you have got their attention, you have got to keep it. To Misspell or not to Misspell This is a tricky one. 6. You will notice when you do your keyword research that people often spell things incorrectly when they are searching.

Megosztás a facebookon